<h4>Community Marketing</h4>

Before you start selling any product, you need to think
about a few things. 1st - who is your target market? Many people fail
because they don't ever define a target market. If you
don't know exactly who it is your going to sell to. then you'll never make it in direct response marketing. You see - with big companies, (think McDonalds or
coke) they rely on brand marketing. Where you throw
something out and hope that a little of it sticks in their
customers mind when they are hungry or thirsty. As direct response internet marketers, we aren't going
after everyone. We don't want to rely on brand
marketing. We want to know who our target market it, and then
figure out ways to get our messages directly to them. 2nd - After you've identified who is your target market
- it's time to figure out where you can find cluster of
those type of people. Offline, the best way is to rent a mailing list of people
w/ the same characteristics of the person who is your
target or to find a JV with someone who has the same
target as you. Online - there are a few ways. One of my favorite is to
find a community of my target market. When I was wrestling, I used to spend hours every
day in all the popular wrestling forums talking about
wrestling with people all over the world! All of the wrestlers were targeted onto one forum. Now,
if you were selling a product to wrestlers, where would
your target market be? Yup - in that forum. Now the question is how can you
mine those names out of the forum and get them onto
your own lists? Most forums and communities won't allow you to post
blatant ads, but you can become part of their
communities. Post useful messages, and use a
"signature" file in each of your posts that gives people
a free report or something else that would get someone
to go to your website and fill out your autoresponder form. Also - this IS the best place to network with people in
your niche. The big list owners generally are in the
forums posting messages. Become friends with them
there, and do a joint venture with them later. :) Learning to tap into online communities is very
important. I know the power of them because this is
how I started my online business AND how I start
when I go into any niche. Because I know the power of online communities, I've
build one that was focused on internet marketers. I'd love to invite you to become part of my
community. I put in quite a few incentives to make it
worthwhile for you to post messages and be an active
member. I had a few people laugh at the fact that I wrote a sales
page for a free forum, but I wanted it to stick out in
your mind. :) You can see my sales page and create your free
account here: www.ConquerYourNiche.com I look forward to having you as an active member in
our community. Also - look for those communities in
your niche that you can use to network and build your
lists.

by: Russell Brunso