Showing posts with label social network. Show all posts
Showing posts with label social network. Show all posts

12/11/2011

8 Simple Steps to Maximize SEO on Google Plus

Google Plus is still in its early stages, but that does not mean it is a less effective tool for marketing. You just have to use it differently than all of your other social media marketing tools. Google Plus has not yet reached its maturity, so you must implement a unique strategy in order to get the most from it.

In order to maximize the results from your Google Plus marketing strategy, here are eight steps that will give your content the advantage in SEO. You will increase visibility of your posts, giving your social media marketing strategy the boost it needs.

#1 Set all of your posts to Public. Having more circles can create a broader interest for your friends, but by telling Google that all of your posts can be shared publicly will allow them to be indexed in the public search engine. Every time you post, select the Public option.

#2 Use a source link when adding your content to Google Plus. Google Plus has not been playing well with URL shorteners, so when possible use a link directly from the source. This helps Google more efficiently populate the content, including the name of your blog, post title, description and image. The content will also be cross-referenced with any +1 "likes" from other Google Plus users. Much like sharing URLs through other social media sites, you just copy and paste the original link to the "Share what's new" box on your homepage.

#3 Add a "+" before a person's name in order to link to their profile in a post. Anyone that you are connected to on Google Plus can be linked in the same way as on your Facebook network. A feature that some users are unaware of lets you do this by simply prefixing the name with a "+" as you write your post. This will highlight the name, letting readers view the individual's profile, if privacy settings allow it. Being able to link with others helps open conversations and engage users.

#4 Be sure to broaden your circles, add friends, engage and share. Like Facebook, the more you engage others, the longer your posts will remain visible to other users. Increasing the number of people in your circles to share with will give your content more reach.

#5 Spread the +1 button around all of your sites. The small piece of code is easy to embed on all of your web pages, blogs, e-commerce sites, etc. The easier it is for readers to click on your share buttons, the more likely it is that they will do so. Easy sharing helps extend the reach of your content through social media.

#6 Fill out your profile as completely as you feel comfortable. Over time, your Google profile will create itself depending on choices that you make. By adding other touches to it, you will grow your profile and curate it so that it fits you perfectly. Take a look at your social media profile and decide what areas you feel need more information added. The more open you are on your public profiles, the better.

#7 Consider clicking the "Email people not using Google Plus" for some of your best posts. If you are connected with people who are not on Google Plus yet, you can still share your content with them by having an email sent directly to them. This is not an option you should choose for everything, as this can cause you to become an annoyance. Instead, only choose to do this when you have written a great piece of content that you want to send out there.

#8 Take part in the Google Plus community. Similar to Klout, how much you actively participate on Google Plus can affect your relevance on the social media site. How many people you reach can help you be ranked higher.

Making the most of Google Plus takes patience and commitment. When you do it right, the rewards you reap will be worth the effort you make. Are you using Google Plus to extend your reach? What has worked best for you in social media marketing? Share with us!

Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning internet presence through social networking to their businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!


By Dawn Pigoni
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12/09/2011

Google+ Hangouts - How Can Brands Use Them?

Google's new social network has caused quite a stir since its release in June of this year, gaining over 50 million users in the first 3 months of its release. One of the standout features of the Google+ network is its inbuilt video conferencing function known as 'Hangouts'. With the recent release of brand pages, Google+ offers businesses a unique method of connecting with their customers and generating visibility through the hangouts function. Brands should look to incorporate hangouts in to their Google+ social media campaign to increase visibility and be amongst the early adopters of the function for maximum exposure and engagement.

Google+ hangouts are a key feature of the Google+ network, anyone can create a hangout and invite other users to join or simply open a hangout and wait for other users to join in when they find it. Hangouts are likened to a "front porch" by Google who want the experience to be relaxed and as close to meeting in person as possible.

The Google community has enthusiastically adopted Google+ hangouts and there have already been a number of high profile hangouts broadcast worldwide by users such as the Dalai Lama, The Black Eyed Peas and Stanford University professors. The hangouts 'on air' function allows the feed to be broadcast live through the Google+ network and simultaneously streamed via YouTube allowing any number of users to view the event.

Brands have access to the hangout functionality from their Google+ brand page, although they are currently limited to 10 participants until the 'on air' function becomes more widely available. There are a number of ways in which this interesting function can be utilised to engage with fans. Hangouts lend themselves to a variety of functions such as customer service, live performances, product unveilings or question and answer sessions. The first step is to decide how your brand wishes to use the function.

Google+ users have responded favourably to the idea of hangouts being used as a means of customer services as computing brand Dell found when they announced plans to offer this service once the brand pages and hangouts function are more widely available. The post received hundreds of comments from users eager to have their queries and problems resolved in a face-to-face manner through hangouts rather than over the phone.

Hangouts can be used for external promotions such as product demonstrations/testimonials, reviews, exclusive content, competitions and how-to guides and many other possibilities. Furthermore hangouts can be used internally as a means of connection and communication. An example of which is how PR agencies could use a hangout to invite a number of product bloggers to discuss a new product for review, or to talk to journalists about a possible story.

Musicians have generated huge amounts of visibility by using hangouts to stream live performances through the network and other live streaming sites. Google+ user and musician, Daria Musk has carried out some of the most viewed hangouts on the Google+ network reaching 9,000 viewers in over 100 countries.

The scope for brands using hangouts is very large indeed, users and fans are keen to interact with the brands and business that they buy from on a more personal level. Social media has already proven to be a great medium for online PR and hangouts simply extend the possibilities and connections further.

At this time I believe that Google+ hangouts are still in their early stages of development in terms of functionality and as brand pages have only recently been released there will be a great deal of experimentation to ascertain how hangouts can best benefit both brands and customers. It would be wise for brands to start thinking about ways in which hangouts could be used to boost visibility and increase their engagement for by offering something unique, which is not present in such an accessible manner on any other social network.


By Colin A Miller
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Google+ Social Networking

Google launched its social network dubbed Google+ on June 28, 2011. Before its full launch to the general public, users get a chance to beta test the social networking platform which requires a Google+ Invite. The initial buzz has drawn over 25 million users in the first month since its launch, which is 20 times faster compared to any other social network (as per comScore).

Google+ is similar to Facebook in terms of "look and feel" of a social network, but has some unique features. These features like Google Circles, Hangouts, Sparks, Google Huddle and Instant Upload gives it an edge over its competition.

Google+ Features

One of the most distinguishing features of Google+ is Google Circles which allows users to configure their privacy settings to effectively manage friends in their network. This unique feature gives users flexibility to share their updates and news feeds with specific friends which means users have more control on who sees the updates. Circles also allow users to filter updates from their friends, through streams, so they don't have to sift through hundreds of status updates.

The other cool feature of Google+ is Google Hangouts which is essentially a face-to-face video communication feature allowing friends to video conference. Users require a webcam to use this feature and up to 10 users can video chat at once.

Google Sparks is another feature that enables users to search articles and other online content on various topics within Google+ and share it with friends. And Google Huddle is a feature for Android and iPhone communication devices enabling real-time group instant message chats.

There are other features like Instant Upload and games which are part and parcel of Google's social network. Also, Google will integrate some of their other online services into Google+ like Gmail, YouTube, Google Profile, Google Maps, etc.

In terms of games on Google+, I like the fact that the games activity stream is separate from the main activity stream. This helps avoid the clutter that one sees on social network platforms like Facebook.

Google+ Setup

In order to effectively use Google+, it's important that you take the time to set up your profile and understand the key features, especially Google Circles and privacy settings. One of the other aspects I like about Google's social network, is the control users have over the privacy settings.

The first thing you need to do is set up your Google+ profile and upload a picture or avatar. In this section, you can control which parts of your profile are public or private. You can provide access to your profile to people in certain circles. Some of the information on your profile includes a brief bio, occupation, educational qualifications, employment history, relationship status, gender, etc.

Next, take the time to understand your privacy settings and configure them accordingly. This step is important because it helps control what updates are shared to friends in your circles. You can control whether your posts can be shared by your friends, to friends in their circles including tagging to pictures and videos.

Once you've understood and set up your privacy settings, it's now time to create and organize your Google+ Circles. By organizing your Google+ friends in distinct Circles like family, friends, classmates, co-workers, acquaintances, etc., you can decide who sees your updates. Similarly, if you want to see updates from only specific people, you can use the streams to filter updates.

Finally, ensure that you check your Email Notifications section and change some of the settings so that you're not inundated with a whole bunch of email notifications when people add you to their circles, comment on your posts, tag you to photos, etc. You will not miss any of these updates because you will still see them when you log into your Google+ network.

Managing Circles and privacy settings is not very difficult, but initially you may find it a little confusing. I've created a Google+ Setup Guide with step-by-step video tutorials which you may find useful to set up your Google+ network.


By Anthony Godinho
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12/05/2011

Blackberry Torch - A Great Choice For Social Networkers

The Blackberry Torch 9800 is arguably one of the most impressive handsets to date from the manufacturer. Boasting the combination of both a touchscreen and slide out QWERTY keyboard, it offers the best of both worlds.

An ideal smartphone for the business user, the Blackberry Torch 9800 offers a number of productivity tools to get the job done on the move. A document viewer (compatible with Microsoft Office files), organiser and voice memo recorder are all included. The built in full QWERTY keyboard is great for those who send a lot of messages and emails, whilst there is also an optical trackpad to navigate the Blackberry OS 6.0.

Measuring 3.2 inches, the TFT capacitive touchscreen is great for viewing photos, videos or documents, thanks to the pixel resolution of 360x 480 which can display up to 16M vivid colours. Of course the screen offers an engaging and dynamic method navigating the user interface, great for tasks such as surfing the web.

The Blackberry Torch 9800 is not a small handset (111x 62x 14.6), although attitudes towards this have changed in recent years. Rather than size, users now seem to be more concerned with software and features, an area where this handset does not disappoint. As well as the aforementioned productivity features, there are also a number of entertainment features which includes a versatile internal media player which supports many different formats of music and video files, as well as a number of built in games (along with access to a library of downloadable games).

To store files such as documents and music tracks, there is a generous internal storage capacity of 4 GB. An integrated micro SD card slot also features a 4 GB pre-installed memory card, however this can be replaced with a card of up to 32 GB. Therefore, thousands of files can potentially be stored within the handset.

Access to the internet is achieved thanks to an HSDPA connection in areas covered by 3G, whereas the fastest option is Wi-Fi. This takes advantage of local wireless networks where available. Class 10 versions of both GPRS and EDGE keep the Blackberry Torch 9800 connected to the appropriate cellular networks.

A handy 5 megapixel camera is also built into the handset. Its pixel resolution of 2592x 1944 means the resulting still images are of great quality. Features including continuous autofocus, image stabilisation and an LED flash are all provided as standard. The camera can also shoot video footage in VGA quality at 24 frames per second.

From the features listed above, it is clear to see the that the Blackberry Torch 9800 is a very versatile smartphone. It is sure to appeal to business users and students as well as existing Blackberry fans.

by: Chris Westley
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12/03/2011

Top 10 Must-Have iPhone Apps for Online Business Social Networking

The iPhone is not just a fun phone to have. It's actually
a great tool for business owners. Among the millions of
apps available, there's some that are very useful for
businesses, especially if you are a small business owner
who needs to stay on top of things. Since social
networking has reached an all time high, it was only a matter of time before the need to stay connected
through your iPhone became a must. The rise of social
media has helped news spread like wildfire and in order
to keep up with the newest topics, you'll need to
download these 10 social apps for your iPhone as soon
as possible. 1. Facebook: The Facebook for iPhone app currently has
45,907,786 active users, a number that is growing every
day. This app will allow you to keep up with your
business's Facebook fan page wherever you are. Check
out your news feed, update your profile, check your
messages and see what your fans are saying about your company all from your mobile phone. 2. LinkedIn: LinkedIn for the iPhone allows you to put
your professional network in the palm of your hands,
literally. Connect with over 50 million professionals
worldwide in real-time. Imagine yourself walking into a
client meeting with the ability to look up the profile of
your new contact and make a permanent connection online. The LinkedIn app allows you to find the person,
information or company that can help you close a deal
and allows you to get the latest updates from your
contacts, interact and respond to them any time from
any location. 3. Hootsuite: Use your Hootsuite iPhone app to manage
multiple Twitter accounts, update your Facebook profile
and fan pages, translate Twitter messages from over 50
languages and schedule messages to send. You can
also add geo-location coordinates to your tweets to let
your employees and customers know where you are. 4. WordPress: Manage your company blog from your
iPhone with the WordPress for iPhone app. Moderate
comments and create and edit posts and pages quickly
and easily from any location. 5. Foursquare: Keep up with your Foursquare account
from your iPhone with this app. You'll be able to see
where your employees, friends and clients are in your
city or surrounding cities. Get notification updates to
your phone too. Also you'll be able to view a social
city-guide that helps you find nearby places that will reward you for stopping by or near. It's easy to
become the "mayor" of your favorite spot when you
can update your account from your phone. 6. Twitteriffic: This Twitter app features a built-in
browser that lets you follow tweeted links without
leaving the application. Users can post tweets to their
account, view other tweets from contacts and update a
location. There’s a free (ad-supported) version as well
as a paid version. 7. Myspace: The Myspace iPhone app allows you to
stay in touch with your social network, send and
receive messages, view your contacts and read their
statuses as well as upload photos from phone. 8. YouTube: Browse and view millions of videos from
any location on your mobile phone with the YouTube
iPhone app. Access account favorites and playlists,
search for videos, share and comment on videos and
upload videos while on the go. 9. Mashable: This app allows you to keep up with the
latest coverage from Mashable's Web site wherever
you may be. The Mashable app allows you to have the
most current information on the Web 2.0 and social
media world sent right to your mobile phone. 10. StumbleUpon: Use the StumbleUpon app to get the
best stories on the Web sent right to your phone.
Every time you click Stumble!, you will be shown sites
that have been chosen just for you based on the
preferences you set. You'll also be able to see which
sites millions of users recommend. Keep up with the best news in your industry with this app. Using these social networking apps will keep you
connected to the news in your industry as well as
allow you to engage your employees, clients and
potential customers, whether you're sitting in traffic or
sipping coffee brainstorming your next big business
move.

by: Wendy Suto
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12/02/2011

Current trend of Social networking sites

Over the years there has been an immense rise of
internet users. Every internet user has jumped on the
social networking bandwagon for past few years. You
can customize and create a very unique profile on
social site. Today, almost each one of us is registered on
social networking bandwagon. The popularity has risen beyond our imagination. Many important business
deals are done on the social networking site. For every
business owner, it has become one of the most
important promotional strategies. One of the popular
trends among people today is to create a free music
playlist which you can either post on your personal page, business page or your band page. On social networking sites, you can socialize with
friends, family and colleagues and listen to music, create
free music playlist, view different videos and photos.
Apparently, the popularity of Social networking sites is
not limited to socializing only. Business houses have
realized sensed the potential of this medium and use to connect with the customers, to gain contacts, clients
and to create public awareness. Businessmen are
adopting interesting strategies on social networking
sites to make good out of it. You can advertise your
product or service on the social site; you create a
business profile and add users to create awareness among people, you can create your target audience’s
community etc. In the arena cluttered with brands and names,
businesses struggle to get visibility in the market. With
the shift in market from offline to online, the need for
new strategies come to play. And hence, a business
directory becomes the most crucial tool for the
promotion of a site and gets you higher ranking. After all just having a website and no visibility is like being
another pebble on the shore. Business profile on social networking site is important.
It is an identity that you have online. Make sure that
you have an impressive business profile that speaks
about your product or service. The profile needs to be
unique because of the fact that it will look just like a
web page minus the actual domain that your business would have. Some of the steps that can help you
create an impressive profile on the web page are listed
here. Firstly, an impressive name is necessary as it is
name that catches our attention. Secondly, you need to
give your customized background to the profile. Keep
the colors consistent throughout and don’t use jazzy colors. Thirdly, pay attention to your reply tab. Keep a
regular check because appropriate replies should be
given instantly to customers or prospects. Lastly,
interaction and conversation with customers is the
most important part of the phenomena business social
networking. Social Networking Profile privacy however cannot be
overlooked. Maintaining privacy and avoiding identity
fraud are the elementary things to be taken care off.
Take utmost care you’re your content is interesting
and appealing to have more and more visitors join
you. Constant updates and interaction with customers will help to build good brand image and brand loyalty.
So get connected!

by: Amin Sultani
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11/25/2011

Top 5 Facebook Apps For Better Learning

Learning in this global age has always been very easy. But getting to the source that facilitates you, instead of wasting time is something difficult to identify.

Here are the top five Facebook applications that I consider the best.

We Read

It basically deals with books. The books you read tells about the person you are. If one some-one looks at the type of books other person read. He can easily identify the personality of other person. Books even separate you from average non- reader. Your talking reflects your intellect, if you are a good reader. So go on we-read browse for good reading material, post your reviews, find about the inn topic. You can even list, review and rate books that you have already read. All this help in building a paperless knowledgeable world around you. And after all reading is so much fun. Develop this habit and you will start enjoying.

Quizzes

Quiz making and taking makes your brain sharp. So go for Quizzes application. Here you can develop quizzes according to your interest and take quizzes to test the knowledge you already have. Thus also helps you in identifying your social circle and discover your identity on internet.

Interview

No, it is not about job interview. Interviews are not for jobs only. It is the application which deals with interview of your own self. So you can better identify, who you really are and were you able to become, what you wanted to be. You can also post it on your profile, so that everyone knows who you are. This help in better understanding of the people you are connected to. This will help in making good friends on this virtual network.

Cause

Working for yourself is something you all do. But working for a cause makes you noble. So utilize tgis application for the benefit of the society, you work in. You might be a foundation, company or individual with the spirit to bring change. Here is the platform, where you can talk about in-equality, injustice, discrimination, environmental hazards, education, animal safety, global warming, world as global village and its challenges.

My personality

My personality is quite an accurate application for judging your personality. The reason behind its being accurate is this that it is developed by postgraduate researchers specializing in psychology and psychometrics from the University of Cambridge and the University of Nottingham. Here you come to know about the fact that are you shy, out-going, introvert or extravert. Through it you can determine the path of career ideal for you. The areas which need to improve and the greatest strength you have.

by: Inkatechnology
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11/06/2011

The New Facebook? Understanding Google+

It seems like everyone has been talking about Google+ lately, a new social networking conglomerate developed by the giant Internet search engine Google. Although the platform is still in its field trial stage and is available by invitation only, there is already a large buzz about the product. So, what makes Google+ different from Facebook, the current most popular social networking site?

Through its three main features – Circles, Hangouts, and Sparks, Google+ differentiates itself because it

1) Gives the user more privacy by allowing him or her to be in full control of what is shared

2) Has a group video chat feature

3) Allows the user to uncover content rather than purely share content

For the Facebook crowd at large who is unfamiliar with Google+, here is a quick glimpse into the nuts and bolts of the new site.

The Stream

Once you get the invite, (the word is that there are currently tens of millions of users, so ask around – chances are you probably know someone who is using it) just sign in with your Gmail, Picassa, or Youtube account. You are then prompted to create your personal profile, which consists of a profile picture, introduction, education, employment, places lived, etc.

On the home screen, there is a GChat bar on the left side and a black bar at the top of the page that connects with Gmail, Calendar, Docs, Photo, Reader, and Web. Below this, there are four tabs that are quite similar to Facebook: Home, Photos, Profile, and Circles. The vast majority of the screen is taken up by a live news feed with comment and +1, or the “like”, capability of your Circles’s activities. But wait – what exactly is this “Circles” mechanism that keeps being referred to?

Circles

One of the three main features of Google+ is Circles. Circles allow you to sort your contacts into groups, including but not limited to friends, family, acquaintances, and following (like Twitter). Ever go through your 1000+ Facebook friends and not know who certain people are and how you met them? Have no fear – Google+ will keep your contacts organized.

Additionally, Circles allows you to easily share posts and pictures with only a specific group of people. There is also the option of adding friends without a Google+ account to a circle, in which they will receive your posts via email. By giving the user control of essentially every post shared, Google+ can be as private or public as you want it to be.

Hangouts

The Hangout tool is a video chat function. After downloading Google’s Voice and Video Installer, you have the capability to create a Hangout and invite up to ten people in your network to chat. Rather than planning Skype sessions in advance, Google+ posts that you are “hanging out” in the live stream and gives others the chance to jump in. Another appealing feature of Hangouts is the ability for Groups to watch Youtube videos or movies together.

An analogous application to Hangouts, the Huddle feature allows users to group chat through text. This can be useful for creating plans for the night or making decisions on a work related project.

Sparks

Sparks allows you to not only share content, but also to discover it. By typing your interests into the Sparks page that appears in your sidebar, you can stumble external sites that are of importance to you. Generally, these include current articles, videos, and other relevant content. Specifically, when I clicked on Recipes, which is one of the current featured interests, I was directed to “Foodmakers May Change Recipes to Cut Fat for Fare Advertised to Children,” “New Restaurant Shares a New Blueberry Pie Recipe,” and more. You can also share your favorite links from Sparks–and from anywhere on the web for that matter – onto your Wall.

More on Google+

Similar to other social media sites, Google+ is available for those on the go. The native mobile app currently is available for the Android, but the web app is accessible for all smartphones, and SMS is coming soon.

It is still undecided when Google+ will be fully available to the public, for Google+ representatives have stated, “How long the testing phase lasts, and how the product evolves, will really depend on how it goes. We don’t have a set amount of time” (Google+ Press Site).

But, for those who have already snagged the invite, this ultimate question remains: Will you switch to Google+ or stay with Facebook?

 by: Stephanie Wu
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